It’s really not about the ambience, but the value you plan to bring to the table. What matters is the impact you’ll make in customers’ lives as they come.
According to the Academic Association of Contemporary European Studies, when you attend academic conferences, you’ll learn from others and dramatically improve your own skills and knowledge about your field.
In like manner, hosting a customer-engagement summit gives you the rare opportunity to meet face-to-face with your customers (especially the VIP customers).
These customers can ask questions, and instead of answering via email, support system, or phone, you can infuse personality and humor while providing answers.
If you look around carefully, you’ll agree with me that successful digital companies that have loyal and engaged customers all have annual or semi-annual summits/conference.
The summit is regarded as one of the largest conversion summit in North America. As I write this article, the company is about to launch a second flagship summit, which they call, “Content Commerce Summit.
Remember that the focus of a customer-engagement summit isn’t necessarily to provide great customer support. Rather, it’s to cement the relationship that you already have with your customers.
Customer engagement goes beyond managing the initial touch points. It also cuts across understanding what your customers want and how they want it.
Yes, if your customers want you to create a digital product, have you determined the type of product that you’ll create?
And it’s through engagement that you become certain. Customer engagement is your responsibility – and you’ve got to do it now. By the way, it’s not a destination, though, but a journey that never ends.
Your ability to produce the right content is your one-way ticket to generating more leads, more inbound links, and more sales.
Consequently, if your content follows that pattern, your customers will not only be engaged, but they’ll feel at home with your brand – and become motivated brand advocates
But it’s easier said than done. According to Content Marketing Institute, 52% of B2B content marketers are struggling to produce the kind of content that engages. 39% do not have a budget in place to hire professional content creators.
Do you realize that two writers can write an in-depth article on the same topic, one of the articles could go viral – generating thousands of social shares, comments, links, and clients, while the other may not even reach a few hundred readers.
One thing you should know is that the rules have changed. Content is no longer about the quantity, but the quality.
As an example, Brian Dean writes and publishes one article per month, yet, he drives over 100,000 qualified visitors to his blog. And hundreds of social shares on every new post.
In the past, traditional marketing strategies worked well
Although, Brian updates his blog once every month, but he doesn’t sacrifice the quality of his post. In fact, he always up his game.
On the flip side, if you want to create an engagement stream that never runs dry, you need a different type of content.
In other words, there is an interaction that goes on when readers go through it. Here are some examples of interactive content:
The real measure of any form of content is action. If you write content and the right people aren’t able to take action, it means that you didn’t achieve any goal. You’ve wasted time.
“By its very nature, interactive content engages participants in an activity: answering title loans IL questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start. Individuals have to think and respond; they can’t just snooze through it.”