Bumble affirmed that an innovative new advertisement featuring the newest celeb spouse Serena Williams will debut during the basic half of the SuperBowl.
Per AdWeek, Bumble teased an innovative new campaign together with the golf celebrity, admitting which would coordinate utilizing the SuperBowl, though it wasn’t clear when they happened to be looking to air an advertising throughout the game, one of the most-watched annual occasions from inside the U.S. (and something of the most costly advertising buys). Bumble has now confirmed their own basic SuperBowl advertisement will function Serena Williams as well as their brand new promotion “golf ball is during the woman legal.”
Bumble, a female-friendly dating software, is actually dedicated to its female-empowerment mission. Within the last few years, the brand has actually debuted offerings that attract specifically to females, such as for instance partnering with Moxy Hotels to supply BumbleSpot â verified locations where Bumble customers can meet for times, job networking, or potential brand new relationships – so that you can develop secure rooms for ladies.
The offer with Williams will function her increase to celebrity, “not just as a specialist football celebrity but as a business owner, role model, partner and mama,” in accordance with AdWeek. The spot was made by a mostly feminine team and directed by A.V. Rockwell, an award-winning screenwriter and manager whoever work discusses problems on battle and oppression.
The message associated with the offer will be convince women to manage their own stories, anything Bumble has-been excited about through the first of its dating app, giving ladies the ability to make the basic action.
In an intro video for all the SuperBowl offer, that may air March 3rd, Bumble supplied a peek of what to expect.
“We’re located in a global and culture where individuals are just starting to see differently and needs to realize that we have been in the same way strong and merely as smart and simply as smart and just as businesslike as another male these days,” Williams states as you’re watching camera, which then pans to the lady serving a basketball in an empty court. “now it is advisable to appear and tell our tale how it ought to be told.”
AdWeek remarked that the female-forward Bumble advertisement promotion is actually rare for a SuperBowl, which is these a male-dominated area, and more not likely that a primarily feminine staff would produce these types of a SuperBowl advertising.
“There are so many women who are ready and enthusiastic [to be involved when you look at the ultra Bowl], and each and every lady involved [in Bumble’s area] had a great deal enthusiasm,” Bumble chief brand officer Alexandra Williamson told AdWeek.
She went on to state: “People will see yet another area to Serena once this advertising goes live, and I would attribute that to an all-female team implementing it.”